Brand Development

As Hotel Experts Ica know Hotel Brands inside and out. This knowledge and understanding has led us to be appointed by international hotel groups including both Marriott International and Intercontinental Hotels Group to take well-known successful brands and redesign them to become more efficient, functional, design orientated and appropriate for today’s competitive hotel market.

New brands are emerging all the time but unfortunately not all of these become viable to be built. Our combined studio allows Ica to approach the prototype design process in a holistic manner. Architects and Interior Designers work in synergy to ensure prototypes are creative, cost effective and make it out of the ground. Every aspect of the building is reviewed and scrutinised to ensure the brand’s philosophy is distilled in the design.

Our studio has the perfect combination of creativity and realism. We work hard and continually exceed client expectations.