Brand Development

HOAX Hostels


The HOAX Hostel is a new and exciting hostel brand, which seeks to provide 5 star affordable hostel accommodations for guests. The quirky design concept for HOAX, which promotes the ethos of ‘up-cycling’ - found and reclaimed objects and furniture - sets it apart from competitors in this growing sector. Ica had a leading role in both the design and development of the prototype concept.

Liverpool is the first of a group of HOAX Hostels to be located in key tourist cities throughout the UK and Europe. Each hostel will have an individual style suited to its city and be located in a converted or vacant building.