Doubletree by Hilton, Ealing
ICA was appointed to transform a former hotel on the fringes of leafy Ealing Common into a DoubleTree by Hilton hotel. The refurbishment included all 189 Bedrooms, Reception Area, Bar and Restaurant, Ballroom, Meeting Rooms, New Business Lounge, New Gym and New External Terrace.
Creating a comfortable guestroom experience with good working space for business travellers was key.
Our aim was to incorporate all of the brand requirements while creating a scheme which reflected the hotel’s natural setting. Using a warm palette of timber shades and splashes of burnt orange we transformed the rooms and created a contemporary look with an emphasis on comfort.
The Client hoped the Bar and Restaurant would attract residents form the local area to dine and frequent the bar whilst allowing the hotel to maintain its reputation as an excellent venue for corporate events and weddings. By creating zones within the existing open plan ground floor space, we were able to create areas which could cater for larger groups and smaller pockets of comfort for a more intimate experience. The use of dividing screens positioned strategically throughout the space, a mix of seating styles and bespoke feature pendant light fittings create a contemporary look. The use of leather and luxury fabrics in conjunction with natural honey oak flooring, dark timber shelving and accents of burnt orange add a layer comfort.
A radical approach by our Architects to the external facades, utilising bold blocks of contrasting colour, re-spraying existing windows and fascia panels and the introduction of new illuminated DoubleTree signage completed the transformation.