Brand Development

Courtyard by Marriott Prototype

Worldwide

Our brief was to take Marriott’s hugely successful Courtyard brand, thoroughly disassemble, analyse and redesign it to cater for the European Guest and marketplace. In addition to this we also had an objective to ensure the new product was a more economically viable and efficient model for potential owners to build and operate.

The archetypal building was developed by our architects based on 170 rooms over six levels with flexibility to scale the design up or down to meet market or site conditions.

Our interior designers created an original, simple and bright contemporary guestroom design. Multi-functional furniture was introduced to give the guest maximum flexibility and control over their own room layout. The bathroom is light and has a spa ‘feel’.

Collaboration within our team is best demonstrated by the Public Area designs where it was imperative that the balance between the operational requirements and high design quality were maintained. The team worked hard to create a ’flexible all day bistro restaurant’ concept and pockets of casual comfortable space for business travellers to hold informal meetings or simply relax, with technology at hand.

Ica have now completed the first built example of the prototype design, the 194 bed hotel at Aberdeen Airport. The second is currently on site, a 230 bed hotel in Cologne. 

In addition Marriott have announced a further three new hotels using Ica’s Courtyard prototype design:
120 room Courtyard Le Bourget, France (2013)
175 room Courtyard Gdynia, Poland(2014)
170 room Courtyard Amsterdam Atlas Park, The Netherlands (2014)